Our methods

Our unique consulting and IR-PR methods are useful in improving business planning, regulatory compliance and stock price valuations. We focus on helping our clients in three major areas, to improve their business fundamentals, internal and external corporate communications and stock valuations.

Our proven capabilities and comprehensive business model provides our clients with outstanding service. Working with our clients, we develop or improve their business plan, crisis action plans, internal communications plans and policies. This helps our clients’ core business and helps us understand each client’s business model, technology and unique attributes. Then we prepare tailored investor and public relations plans to attain their objectives by attracting the quality, long-term investors they need.

How do we do it?

• First, we evaluate all prospective client companies to determine if we are a good match. We work with companies we believe represent quality investments and who will benefit from our services to get to the next level. This is the time for prospective clients to evaluate us too. If we agree that we are a good match, we typically sign a one-year contract.
• The second step is usually to develop or refine the Company’s business plan. This process helps us understand our client and helps company directors and management see new opportunities and risks. We assist the company in developing ways to take advantage of these opportunities and ways to diminish the risks. In addition, we use much of the information in the business plan to develop internal communications plans and policies,investor information products and to prepare a crisis action plans.
• Next, we develop a customized investor and public relations plan, corporate profile, presentations and other investor related products. Our clear, concise and compelling products help investors understand our clients’ value and potential.
• Careful investor targeting is superior to mass information programs. In our experience, investor targeting is more effective, efficient and economical than mass information. We use several techniques to identify and communicate with investors who are most likely to buy stock in our client companies. Our own database includes thousands of buy and sell side analysts, brokers, money managers, portfolio managers, investment banks, venture capitalists, angel investors accredited and high net-worth investors.
• Our IR and PR implementation is first class. With quality communications products in hand, we use multiple information techniques to gain recognition with those investors most likely to invest in our client companies. Press releases, company profiles, presentations, interviews, one-on-one meetings with institutional investors and investor conferences are just a few techniques we use to attract new investors.Then we encourage and empower investors to become advocates of our client companies, which leads to higher market valuations, attracts institutional investors, and creates a more stable stock price with better liquidity. Furthermore, the investors we attract have historically invested for the long-term and, in some cases, have persuaded institutions to invest and have even created new business opportunities.
• We monitor, assess and constantly refine every aspect of our services. It is impossible to get better without procedures to understand your IR and PR successes and failures. We use several methods to collect information on our IR - PR programs and to determinehow we can improve what we do.

Our Vision

We strive to use every available resource to help our clients improve their business and to maximize shareholder value.

Our Values

As a company, and as individuals, we value integrity, honesty, openness, personal excellence, constructive self-criticism, continual self-improvement, and mutual respect. We are committed to our customers and partners and have a passion for our work. We take on big challenges, and pride ourselves on surpassing our clients’ expectations. We hold ourselves accountable to our customers, shareholders, partners, and employees by honoring our commitments, providing results, and striving for the highest quality.

What Makes Segue Ventures Exceptional

Courage

Values without the requisite courage to uphold them lack meaning. We assist our clients in navigating today’s complex securities environment and tactfully present pertinent issues to our clients to ensure compliance with applicable regulations and policies.

Competence

We are an effective, resourceful organization, with knowledgeable and helpful staff. We focus our attention on your Company to identify potential problems and opportunities, thoroughly research relevant issues, provide timely advice and present solutions, all of which enables management to respond proactively. Then we take advantage of the global digital network to effectively communicate with all stakeholders and enhance investment community relations.

Commitment

We are dedicated to our clients and their stakeholders. We have gained their trust and confidence by maintaining impeccable values, competent execution of all our responsibilities and by going the extra mile to exceed expectations.

Segue Ventures conducts its investor relations business in accordance with the NIRI code of ethics.

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